The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unlimited
Agency: CAA Marketing / Los Angeles
Client: Old Navy Category: Online Films & Video / Music Videos
Mini Mini-Series
Agency: BBDO / New York
Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Branded Micro-Video
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Video / Cinema
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo
Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Long Form
FARCRY/WHAT ARE YOU MADE OF
Agency: Grey / Paris
Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start
Agency: SMFB / Oslo + MediaMonks / Hilversum
Client: IKEA Category: Interactive Advertising / Interactive Video
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing
Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Induction Box
Agency: Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client: Ogilvy & Mather Cape Town Category: Self-Promotion / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Single or Series
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
Merrick "Best Dog Ever" Video Series
Agency: McGarrah Jessee / Austin
Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Jury
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Loan
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Ticket
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Data & Human Experience / Data-Focused Design
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike Category: Data & Human Experience / Data-Focused Design
Google World Cup
Agency: R/GA London / London
Client: Google Category: Data & Human Experience / Data-Focused Design
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Collateral / Posters - Campaign
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Collateral / Posters - Campaign